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Cryptopolitan 2024-01-15 09:25:32

The Revival of the Media Planner-Buyer in the Age of AI

In the evolving landscape of media agencies, the resurgence of the generalist planner-buyer is becoming crucial. As artificial intelligence (AI) streamlines labor-intensive processes in media planning and buying, the industry faces a turning point. Media agencies must adapt to remain essential in marketing, balancing technology with the human touch. The changing role of media agencies

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