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Cryptopolitan 2024-01-15 10:51:31

BlackRock’s understated Bitcoin ETF Ad campaign targets wealthy baby boomers

Investment giant BlackRock has taken a different approach in marketing its recently launched iShares Bitcoin Trust ETF (IBIT), opting for a subdued and straightforward ad campaign. While some may consider it boring, industry commentators suggest that this strategy may be a winning formula for attracting the wealthy baby boomer demographic. On January 11th, BlackRock unveiled

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