Hyper-personalization, characterized by tailored product recommendations and AI-driven assistance, has garnered widespread approval among consumers. According to surveys conducted by Marigold, Econsultancy, Rokt, and The Harris Poll, a significant majority of consumers, including 88% of Gen Zers, perceive personalized offerings as favorable enhancements to their online shopping experiences. Embracing hyper-personalization The adoption of hyper-personalization holds
